Friday, March 12, 2010

I'm on a horse

This commercial is hilarious! I like the direction Old Spice is taking with their new marketing campaign. Actually a lot of deodorant companies are taking the comedy route to hawk their products, a nice change from the corny commercials of the 80's that treated perspiration like a serious medical condition (in some cases in can be but that no reason to not have fun with it). Check out this corny ass commercial for SURE deodorant and then compare it with the Old Spice one. Same message, completely different presentations.

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