Lexus LFA

Lexus has been the archetypal brand for luxury automobiles yet their is a kind of formulaic dullness evidenced throughout their entire fleet. The BBC has been the archetypal broadcast network for investigative journalism in Britain yet they always seem to do so with a kind of academic drudgery that only the British can execute. This piece from BBC's Top Gear on the new Lexus LFA had me wrong on both accounts, first with the introduction of Lexus' first true sports car to break the luxury typecast and second with the Sin City like graphics of the video a clear break from the standard point and shoot style of most BBC videos. The geeky technical features like aerodynamically engineered side mirrors are the kinds of details you would expect from say Porsche or Ferrarai. Lexus definitely delivered the goods with their first sports car, hope to see more like this in the future.